Hey, I'm Murphy – a design lead specialising in systems thinking and interface architecture.

Over the past 14+ years, I've led digital transformation efforts through technically rigorous, human-centered design. I specialise in building and scaling design systems that enable consistency, clarity, and collaboration across complex product ecosystems.

My work sits at the intersection of design craft, systems thinking, and technical execution – and I'm most energised when working cross-functionally to solve deep product challenges at scale.

Illustrated scene of a woman working on a laptop at a desk surrounded by sports memorabilia, books, and design system posters, with a Red Sox cap and iced coffee also on the desk.

I lead design with systems thinking, cross-functional collaboration, and a deep focus on scalable impact. My strength lies in untangling complex product ecosystems – bringing structure, alignment, and cohesion to organisations through the design of intentional systems.

Design systems aren’t just a set of components – they're the connective tissue of product development. I help teams align on shared principles, scale craft without compromising speed, and build interfaces that feel considered across every touchpoint.

Whether establishing a new foundation or evolving what already exists, I focus on sustainable systems, strong governance, and the human relationships that make design truly operational. It's design leadership built for the long game.

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